Journalism today has moved past the basics of just writing, publishing and broadcasting news. It is more about telling relevant, audience centered and impact driven stories.
As journalism evolves the journalist will have to depend on various tools and processes to meet the daunting challenges of reporting stories in the 21st Century. One of such processes and in fact, one which houses all the toolkits the journalist needs today is Design Thinking.
Design Thinking according to some school of thought is a problem solving approach built around the concept of having the user in mind. According to a media release by the Design Thinking Network in Ghana, “Design Thinking as a problem solving approach has a structured but iterative process that starts with the reframing of the problem at hand to allow the system’s perceptive that will engage all relevant stakeholders in the research. The research will also involve deep empathy to understand the users’ problem context. Then, Sense-making and Visualization are needed to identify user needs and insights from the research. The outcome at this stage is a strong point of view that captures the design requirements needed to drive ideation and prototyping towards the selection of a solution that is desirable, feasible and viable.”
Design Thinking as an academic course is being taught in leading schools, such as Delft, Stanford, Harvard and MIT, among others. The New School, a university in New York teaches design thinking as a course for undergraduate journalism students. Information on the Design Thinking wesbite of the school captured this, as the relevant of Design Thinking to Journalism: “Design methodologies and a systems perspectives are key to untangling the complex problems facing journalism in the 21st Century"
The Design Thinking Ghana Network as part of measures to promote a culture of applying Design Thinking to various activities in Ghana is organizing the Design Thinking Ghana Conference. According to the group the objectives of this year’s conference are : To unearth local Design Thinking applications and to expose the practice to a wider audience. Participants will learn from individuals and representatives of organizations that employ the Design Thinking process in their projects. They will also gain an understanding of the Design Thinking process, the tools involved and their use. Finally, they will be inspired to adopt the Design Thinking process more broadly in their work. To achieve these objectives and outcomes, the conference has assembled a world class list of facilitators with global experience and exposure to the Design Thinking field. They will hold workshops in a variety of areas such as gathering impactful consumer insights, new product ideation and prototyping, user interaction design, business model development and entrepreneurship, community engagement projects, policy development and innovative prize projects.
Theme: Applying Design Thinking to Today’s Challenges
Date: 19th May 2017
Time: 9am – 5pm
Location: CEIBS Africa Campus, 5 Monrovia Road, East Legon, Accra. Behind The Diagnostic Center.
As part of the conference, Ghana Institute of Journalism student and former head of online for myradio360 Nathaniel Alpha will deliver a poster presentation on how Design Thinking can be applied to Journalism. His presentation will focus on the usage of design thinking in the story writing process. He will speak on how journalist can report and write their news stories around the information they gather from their audience. The presentation will demonstrate how journalist can tell audience centered, relevant and impact driven stories using various Design thinking processes.
The Guest Speaker for the conference is Arne Van Oosterom – Founder and Senior Partner: Design Thinkers Studio, Group and Academy (The Netherlands), other speakers include ; Dr. Gordon Adomdza – Senior Assistant Professor of Entrepreneurship and Innovation: Ashesi University Visiting Professor: CEIBS Africa Co-Organizer: Design Thinking Ghana Meetup Group, Dela Kumahor – Partner and Chief Design Officer: The Cobalt Partners, Co-Organizer: Design Thinking Ghana Meetup Group, Ashwin Ravichandran – General Manager: MEST Incubator Co-Organizer: Design Thinking Ghana Meetup Group, Ashlee Tuttleman – Independent Consultant, among a host of several theres.
Visit this link to register bit.ly/DTGC2017
Written by Nathaniel Alpha, Journalist in Training, GIJ and member of the Design Thinking Ghana Network.