Miss Joyce Owusu, a level 400 student of the Ghana Institute of Journalism and Chief Executive Officer of Purple Trendz as emerged as the Best Student Start-up of the Year when the African Network of Entrepreneurs (TANOE) in partnership with the Start-up Network held an awards event to honour entrepreneurs dubbed- GHANA START UP AWARDS.
The awards honoured entrepreneurs from sectors such as agriculture, education, health, media and culture, technology, and fashion.
She was nominated alongside other student start-ups such as Wazuri Enterprise, Ordel, My Home Teacher, Micro-P Lab, Invent Electronics, iLLucreate Multimedia, Bill Hill Shoes, BDK Link Ventures, and Grab-a-Cup.
Even though she is a student and a young entrepreneur, she has had the opportunity to work on projects such as MTN HITMAKER seasons 4 & 5, and Miss Ghana 2015.
In an interview with her, she said that what has brought her this far was self-motivation, determination, and focus.
‘‘After realizing this potential, I knew it was a God-given talent since I didn’t go to anyone for some sort of training and so I decided not to give up on it. Besides, I have mad passion for what I do to the extent that I can spend all my money on buying beads and other production material. I would like to say very big ‘thank you’ to God, the organizers of this event, and also to all my customers and supporters so far’,’ she stated.
Advising the youth, she said ‘‘it is important for every youth to discover their potential especially in an era where unemployment is a major problem in our country and even on the globe as a whole.
However, she mentioned that her major challenges so far have been the space for operations and capital for expansion of her business.
Joyce added that the award will serve as a greater source of motivation and inspiration to do more and better.
‘‘This award means greater expectations from me. It also means that what i thought I was doing in my one little corner (that is my porch) has gain recognition beyond my little corner which makes me feel extremely good. It also has given me the urge to do greater exploits”.