League Sponsorship not a Worry to Clubs – SANI DIARA

League Sponsorship not a Worry to Clubs – SANI DIARA

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The 2015/16 premier league has received a lot of praises from most lovers of football in the country. Competitive and interesting performances have been seen so far which has also attracted a lot fans to the various league centers across the country. Despite these spectacular performances seen, there has not been a main sponsor for the league.
GIJ Online News approached the Ghana Football Association (GFA), to ask their effort on getting a sponsor for the league as the second round starts this weekend.
The communications director of the association, Mr. Ibrahim Sani Diara, made it clear that seeking for a sponsorship for the league is not a sole responsibility of the association but a collective effort with the clubs.
He said that the association has done its best to educate the clubs on how to sell their performances in order to secure some private sponsorship for themselves and as a result of that he has not heard of any club crying over sponsorship for the league with the exception of one club, New Edubease United, who he thinks has worries because of negligence of duty.
“How do you expect to get sponsorship when you are not doing what is expected of you. Not even having a single pre match or post match conference in the league soo far.
“No team comes into the league with the aim of having a sponsorship for the league for them to play, it’s either you loose or gain. Other clubs like Hearts of Oak, Kotoko, Medeama and Dreams who did what is expected of them are quiet.
Moreover we can’t say that the league is without a sponsor because Super Sport is a television sponsor to the league paying about 700,000 US dollars each year.”

On the other hand he assured the clubs that the association is doing its best to secure a sponsorship deal for the league in no time soon.

“We’ve had t(12) meetings with potential sponsors outside the country so far and we are hopeful to secure a sponsor for the league. Also, the association is helping out clubs like Medeama FC in the on going CAF Confederations Cup by giving them 50,000 US dollars.”


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